The Year of VR is now. Perhaps 2017 will be the year of mixed reality (or “MR,” or simply “XR” to cover the whole gamut of virtual reality, augmented reality, and mixed reality experiences): CastAR announced that its “mixed reality gaming and entertainment platform” will finally arrive some time in 2017.
We first got a good long look at CastAR way back at CES 2014. (That article includes an excellent early history of the company and its technology, including its founder's early ouster from Valve.) CastAR is more along the lines of a HoloLens-like projected AR technology than any sort of VR. Like Microsoft, CastAR would pitch itself as “mixed reality,” although its technology appears to be very much dictionary-definition augmented reality.
Although the company has been mostly quiet since that first look, it’s popped up here and there a few times, most notably this summer when it brought in a new CEO (Darrell Rodriguez, former president of Lucas Arts) and a new COO (Steve Parkis, formerly of Disney, Zynga, and Storm8) and opened a mixed reality studio in Salt Lake City bolstered by talented folks from Avalanche Studios.
The announcement that CastAR is coming next year was buried in a press release announcing a trio of hires for the company. New to the company, starting immediately, are Peter Dille, CMO; Mel Heydari, Head of Talent; and Arnie Sen, VP of Engineering.
“Individually they have launched some of the most beloved interactive platforms, recruited Silicon Valley’s most sought-after talent and engineered bleeding-edge technologies across gaming and visual optics. Their expertise scaling across industry giants such as Activision, Sony and Tesla will bolster the organization,” read a press release.
According to the release, Dille played a key role in launching the original PlayStation, PS3, and the PlayStation Network. Heydari filled the same role at TiVo and has worked for Tesla, Twitter, and Google. Sen has put in time with Immersion, Activision, and Aurora Optics, where he helped develop “high precision optical systems,” according to the press release.
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